Helmut Lang introduces its “People of Helmut Lang” SS24 campaign, capturing the spirit of New York City. The campaign showcases diverse local figures like artists, authors, and producers, each styled in the brand’s latest designs. Key pieces feature chic tailoring and classic denim, highlighting Lang’s minimalist aesthetic.
Photographed across NYC by Huy Luong, the campaign brings together notable individuals such as Minjae Kim and Linda Rodin. Their dynamic presence celebrates the brand’s connection to varied identities and urban culture.
This Spring/Summer collection, enriched by creative director Peter Do, is set to redefine everyday elegance. For a closer look at the SS24 campaign and featured apparel, visit Helmut Lang’s website.
