Since its founding in 2015 by Alex James and Vlad Elkin, Los Angeles-based brand PLEASURES has crafted its identity around SoCal street style with a strong focus on graphic design. Known for its collaborations, PLEASURES has previously teamed up with brands like Reebok, Joy Division, PUMA, and Moose Knuckles. Now, the brand adds the iconic anime series Evangelion to its impressive roster.
PLEASURES’ expertise in graphic design makes this collaboration with an anime series, renowned for its striking visuals and action-packed storylines, a perfect match. The new collection merges PLEASURES’ signature streetwear style with Evangelion’s core imagery.
The collection features a variety of hoodies, jackets, graphic tees, pants, and accessories adorned with artwork and symbolism from Hideaki Anno’s 1995 show. Designs include screen-printed images and sleeve embroidery with phrases like “You won’t die. I will protect you.” The pieces come in a range of colors, including black, blue, yellow, and white.
Explore the new PLEASURES x Evangelion collection in the gallery above. The collection will be available online at PLEASURES, HBX, and other select retailers on Friday, July 12.
