Porsche has launched the sixth edition of its global art initiative, The Art of Dreams, in the picturesque region of Provence, France. This edition, inspired by Provence’s vibrant colors, emphasizes the synergy between art and the electric Porsche Macan’s new Provence color.
Renowned Dutch artist Thomas Trum, celebrated for his bold use of color, collaborated with Porsche to create “The Land of Dreams.” Trum’s work delves into the interaction between humans and machines, employing unconventional tools like agricultural equipment to craft dynamic artworks.
Trum’s Art at Design Parade
Trum’s Southern Spins series, featuring large-scale canvases, was notably showcased at the Design Parade Hyères festival and along the French Riviera at the end of June, following its unveiling at Hotel Le Provençal.
First launched in Paris in 2021, The Art of Dreams continues to captivate audiences globally, with previous installations featured at events such as Singapore Art Week and Art Basel Miami. Reflecting on Trum’s work and the initiative, Ragnar Schulte, Porsche’s Head of Experiential Marketing, remarked, “Color and Porsche have always been inseparable.”
Experience the vibrant intersection of art and automotive design with Porsche’s latest edition of The Art of Dreams in Provence.
