On the evening of July 2, 2024, the anticipation was palpable as the renowned German brand Marc Cain unveiled its Spring/Summer 2025 collection in an exquisite, royal setting. This season, the spotlight was on the Colonnades at the New Palace in Sanssouci Park, Potsdam, a UNESCO World Heritage Site since 1990. Part of the official Berlin Fashion Week Calendar, this show attracted a high-profile audience, including Hollywood actress Kelly Rutherford and international star Jessica Madsen, known from “Bridgerton”. Their elegant presence highlighted the grandeur of the event.
The ambiance was unmatched, with guests entering through the grand 24-meter-high Triumphal Gate, choosing seats that offered picture-perfect views of the colonnades. The show featured models walking down a 100-meter runway, accompanied by modern classical music, showcasing Marc Cain’s diverse labels. Kim Riekenberg opened the show in a dazzling lavender dress, setting the tone for the evening.
Marc Cain’s Summer Sorbet Collection Shines
Knitwear, a signature of Marc Cain, was prominently featured, focusing on airy summer pieces in bouclé. The collection’s color palette was like a summer sorbet, with soft beiges, light yellows, and rosé hues, alongside bold blues, reds, and oranges. Sparkling details and luxurious fabrics like satin and lurex emphasized the theme of “Loud Luxury”. The finale introduced the new Marc Cain Glam label with stunning, sparkling dresses reminiscent of “Bridgerton”. Retro influences and practical, everyday pieces also made a statement, ensuring something for every wardrobe.
Held at the historic New Chambers of Sanssouci Palace, the show was attended by notable guests such as Bettina Zimmermann, Kai Wiesinger, and Jessica Schwarz. Marc Cain once again delivered a spectacular fashion week experience, proving their mastery in blending opulence with elegance.
