The Olympic Games have long been a showcase for athletic prowess, but fashion has also played a significant role in the festivities. From Halston’s iconic flared pants in 1976 to Roots’ pageboy caps in 1998, and more recent designs by Armani, Christian Louboutin, and Stella McCartney, the Olympics have become a catwalk for style and sophistication.
As Paris prepares to host the 2024 Games, with LVMH as a sponsor, the fashion stakes are higher than ever. Ralph Lauren, a veteran of Olympic fashion, has unveiled Team USA’s opening and closing ceremony uniforms, as well as off-duty looks for the Olympic Village. The designs, marking the brand’s ninth collaboration with Team USA, exude classic American style and sophistication.
The opening ceremony uniform features a tailored navy blazer with red and white piping, while the closing ceremony will see athletes donning denim moto-inspired jackets and coordinating white jeans. A collection of off-duty looks, available to shop, adds to the fashion frenzy.
Athletes Jamal Hill, Daryl Homer, Kamren Larsen, Daniela Moroz, and Roderick Townsend Roberts modeled the designs at Ralph Lauren HQ in Manhattan, giving a glimpse into the stylish spectacle that awaits us at the 2024 Olympics.
As the Games approach, more fashion collections designed exclusively for the occasion are emerging. Get ready for a dazzling display of style, athleticism, and national pride. The 2024 Olympics are shaping up to be the most fashionable Games yet!
