Spanish sensation Rosalía has officially joined forces with Dior as their newest global ambassador, marking a significant milestone in her already illustrious career. The announcement follows her stunning appearance at the 2024 Met Gala, where she turned heads in a meticulously crafted black strapless column skirt-set by Dior, showcasing the brand’s timeless elegance.
In her inaugural project as brand ambassador, Rosalía takes on the role of the face of Dior’s iconic Lady Dior campaign. Captured by renowned American photographer Collier Schorr, the campaign highlights the exquisite craftsmanship and allure of the Lady Dior handbag. Rosalía’s affinity for Dior dates back to Dior’s Fall 2024 RTW show, where she was spotted carrying the coveted Lady Dior bag, affirming her status as a dedicated fan of the brand. Notably, Dior’s Maria Grazia Chiuri drew inspiration from Rosalía’s acclaimed second studio album, El Mal Querer, incorporating elements of her music into the 2023 Cruise show in Seville, Spain.
Maria Grazia Chiuri, Dior’s creative director for womenswear, expressed her admiration for Rosalía’s artistry and vision, praising her ability to modernize and reinvent traditional flamenco aesthetics. Chiuri remarked, “Rosalía represents a modern embodiment of femininity, using her voice to express strength and creativity, thereby shaping a new cultural narrative.” Rosalía’s ambassadorship for Dior marks a significant moment, as she becomes the first celebrity since 2016 to front an advertising campaign for Lady Dior, joining the esteemed ranks of Natalie Portman and Charlize Theron as iconic muses for the prestigious fashion house.
