Samsoe Samsoe’s Fall/Winter 2024 campaign, “Nine to Nine,” spotlights the brand’s adaptable collection against the energetic backdrop of New York City. Photographed by Philipp Paulus, the campaign follows a 24-hour journey through the city, showcasing how the brand’s Scandinavian minimalist design seamlessly integrates into the city’s vibrant and ever-evolving environment.
The collection features a versatile mix of styles, perfect for transitioning from day to night. Key pieces include casual essentials like olive green bomber jackets and striped wool coats in shades of olive and pink, which smoothly shift into evening wear, such as sparkling party attire and striking leather jackets. The collection’s color palette leans heavily towards darker tones—black, gray, brown, and olive—enhancing its sophisticated urban aesthetic. Notable standout pieces include cow print outerwear and a silver sparkle long-sleeve top, which add bold, statement-making elements to the lineup.
Central to the campaign are five members of the Samsøe Samsøe community—Alexis, Danny, Elly, Dede, and Dalton—who not only model the collection but also share their personal perspectives on living in New York City through an accompanying video series. Their diverse routines and experiences reflect the collection’s ability to cater to the varied lifestyles and demands of urban dwellers.
A subtle yet meaningful detail throughout the campaign is a balloon bearing the Samsøe Samsøe logo, symbolizing the brand’s upcoming launch in the U.S. market. The Fall/Winter 2024 collection is now available on the official Samsøe Samsøe website, ready to bring its blend of Scandinavian simplicity and urban sophistication to a wider audience.
