Savage x Fenty has unveiled its new “Soft N’ Savage” collection, featuring a campaign with Rihanna that emphasizes the blend of style and comfort. This release marks a shift from the brand’s previous flashy designs to more versatile and comfortable pieces.
In the campaign, Rihanna lounges on a leopard print chaise in a coordinating leopard print lingerie set. A security footage-styled video captures her strolling through a parking garage, showcasing her bleach-blonde hair and Savage x Fenty underwear beneath a luxurious fur coat, reflecting a mix of glamour and casual sophistication.
The “Soft N’ Savage” collection includes bras and panties in three colorways: leopard, brown, and black. The brown and black options are designed for versatility and layering under sheer garments, while the leopard print introduces a playful element.
The collection features redesigned bras with improved fit, fabric, padding, and silhouette. A new “marshmallow pad” enhances comfort and support, striking a balance between practicality and allure. The matching panties are available in briefs, cheeky, and thong styles, catering to various preferences.
The “Soft N’ Savage” collection is now available on Savage x Fenty’s website, with prices ranging from $16.95 USD to $39.95 USD.
