Shayne Oliver’s Anonymous Club brought the heat to Berlin Fashion Week with its Spring/Summer 2025 runway show. Hosted in the underground lots of Berlin’s Tempodrom performance center, the event saw hundreds of guests ushered into a dimly lit venue featuring wall-side grid seats and a metal-trimmed circular runway.
Anonymous Club kicked off Berlin Fashion Week with a Berlin-style rave, showcasing Oliver’s streetwear brilliance. The Hood by Air founder has transitioned from the bustling streets of New York City to redefine hooded essentials with a bold and monstrous appeal. The SS25 collection, designed to conceal the body with innovative sweatsuits, was anything but “anonymous.” Oliver highlighted his diverse approach to modern streetwear with gigantic silhouettes that made bold statements.
As guests, including a surprise appearance by Ye, clamored to their seats, the show began. The first model appeared with an inflated towel wrapped overhead, paired with the brand’s unique Shaft Boots and clear plastic shades. Sleeveless tops featured humorous face openings flipped upside down to reveal dangling hood flaps, while tonal embroidered lettering bulged from slashed crewnecks matched with barely-there shorts. Pocketed bomber jackets shone under the spotlight, followed by striped uniforms reminiscent of football attire.
The striking collection continued to innovate on the runway, featuring floor-length quilted vests and shielding scarves that reimagined cold-weather staples as complete garments. Needle-pricked dog graphics adorned cropped tees with American “I Voted” stamps, critiquing US political policies alongside “SALEM” denim with patchwork embellishments.
Anonymous Club’s SS25 collection showcased Shayne Oliver’s unique vision, blending streetwear with high fashion and political commentary, solidifying his place as a trailblazer in the industry.
