In a sea of rainbow-hued brand activations, Skittles stands out with a thoughtful and genuine approach to Pride month. Building on their iconic “Taste the Rainbow” slogan, the beloved candy brand has launched “See the Rainbow,” a year-long initiative in partnership with Meetup. This innovative campaign connects members of the LGBTQIA+ community through a comprehensive directory of groups, events, and resources.
Skittles’ commitment to authenticity shines through in their support of five local LGBTQ+ organizations across the United States. By spotlighting these groups and their members, Skittles is fostering a sense of community and belonging. The brand’s dedication to connecting like-minded individuals through shared passions and interests is a testament to their understanding of the LGBTQIA+ community’s needs.
The Skittles LGBTQ+ Directory, powered by Meetup, offers a safe and inclusive space for people to find their tribe, whether they’re gamers, book lovers, or outdoor enthusiasts. This initiative sets a new standard for brand Pride activations, demonstrating that genuine support and understanding can be just as colorful and vibrant as a rainbow.
