NewJeans member Haerin has officially debuted as the latest Dior face, starring in her first campaign for the iconic French luxury brand. At just 16, this K-pop sensation is set to represent Dior at significant events and in future promotional campaigns across its fashion, beauty, and jewelry lines.
Haerin showcases the Denim Dior Oblique jacquard in this new role, a standout from Maria Grazia Chiuri’s collection. This signature faded denim treatment adorns iconic pieces like the Saddlebags, Book Totes, the Toujours, and the East-West model in the 30 Montaigne line. Dior expressed their excitement about the partnership, highlighting the unique blend of elegance and audacity that Haerin brings to the brand, calling it a celebration of the special bond between the NewJeans singer and Dior.
Haerin joins an elite roster of K-pop stars associated with Dior, including Blackpink’s Jisoo, Exo’s Sehun, Astro’s Cha Eunwoo, and BTS’ Jimin. The rest of the NewJeans members are no strangers to the luxury fashion world either. Danielle represents Burberry, Celine, and YSL Beauty; Hanni is signed with Gucci and Armani Beauty; Minji is tied to Chanel; and Hyein is a Louis Vuitton ambassador. Together, they have collaborated on several high-profile fashion projects, including their latest Nike Air Max campaign and an upcoming collection with Hiroshi Fujiwara.
