Chanel’s highly anticipated short film campaign for Bleu de Chanel, directed by Martin Scorsese and starring Timothée Chalamet, has finally premiered. This project marks the first collaboration between Scorsese and Chalamet, filmed in New York City last spring. Fans can now enjoy the result of their creative efforts.
In a November 2023 for cover story with GQ, Chalamet praised Scorsese, saying, “We were in Queens at four in the morning, and he was bounding up the subway stairs. It should’ve hit me sooner that I need to find something to work on with him. Yes, it’s a perfume ad, but for me, it was an enormous education.” Scorsese, who first shot a film for Bleu de Chanel in 2010, returned to the brand to work with Chalamet, recently announced as the new face of Bleu de Chanel.
The short film, written specifically for Chalamet, explores “an actor’s conflict between celebrity and staying true to himself. A dialogue between Timothée Chalamet’s artistic sensibility and Martin Scorsese’s virtuosity.” In another GQ interview, Chalamet described the ad as “not evocative of other commercials […] in a good way.” He emphasized that he didn’t want audiences to “feel like it’s a product.”
Chalamet also shared with Vogue his excitement about working with Scorsese: “I have some friends that aren’t as interested in the high-fashion space, but when I tell them I’m doing a short film with Martin Scorsese in New York, their ears prick up. He lives and breathes moviemaking. The conversations we’ve had over Zoom have been super enthused. For him, it’s like hitting the treadmill.”
