Inception actor Tom Hardy has taken on the role of ambassador for Jo Malone London’s latest fragrance, Cypress & Grapevine. This fresh and woody scent features sensual amber notes alongside its titular ingredients. To promote the launch, Hardy enlisted the help of his father, Chips Hardy, and director Edward Berger to create a film celebrating the unique aspects of London.
Set against the backdrop of the city’s dark streets, the cinematic visual captures the diverse encounters that occur on a typical evening in London. Reflecting on the city’s essence, Hardy remarks on the beauty of its mix of people and the script, penned by Chips, emphasizes the theme of living with differences.
The film showcases various scenes, from a woman enjoying a milkshake to a silver-suited dancer performing, all set to Hardy’s narration about the complexities of London life. According to Hardy, the project aimed to convey the city’s sense of freedom and diversity, where individuals from all walks of life contribute to its vibrant tapestry.
Through the film, Hardy hopes to evoke a sense of liberation and capture the essence of what it means to be a Londoner. The Jo Malone Cypress & Grapevine cologne is available for purchase on the brand’s website for $225 USD.