As Travis Scott’s highly-anticipated Cactus Jack and Jordan Brand collaboration, the CJ1 T-REXX, gains attention, the UTOPIA artist is expanding his influence by launching a signature apparel line alongside the sneakers.
Travis Scott: A Historic Collaboration with Jordan Brand
Notably, Travis Scott becomes the first non-athlete to secure his own signature sneaker and apparel collection with Jordan Brand. A visionary across various industries, Scott continues to push boundaries and elevate Jordan Brand with his distinctive collaborations. His latest Jordan Brand signature model arrives in striking colorways like “Dark Mocha and University Red,” alongside a limited edition “University Red” variant. Additionally, the rapper infuses his authentic style into his inaugural Jordan Brand apparel collection.
Scott features Ye and their children in the promotional video to promote the collection. By incorporating family into the campaign, Scott pays homage to his roots and emphasizes the importance of familial bonds.
Family and Roots: The Inspiration Behind the Campaign
The apparel line offers three color variations, embracing the earthy tones synonymous with Scott’s aesthetic. From premium heavyweight cotton cut-n-sew sprayed short-sleeved T-shirts to pullover hoodies with extremely distressed screen prints and embroidery details, each piece exudes Scott’s signature style. Co-branded items like T-REXX biker gloves, leather belts, hats, socks, and a leather coin pouch complete the collection.
The Travis Scott x Jordan Signature Apparel Collection is now available online, marking a groundbreaking moment in streetwear and sneaker culture.
