Urban Sophistication, a lifestyle brand founded in 2016 by siblings Neta and Elad Yam, is introducing its second “FEEELS” clothing capsule, aptly named “FEEELS FAMOUS.”
Inspired by K-Pop celebrity airport fashion, the collection captures the essence of luxury in motion with comfortable yet stylish designs perfect for the jet-setting lifestyle. Featuring moveable silhouettes, the line also introduces the oversized BOTOXED bag, ideal for carrying essentials. Playful graphics reimagine airport souvenirs, such as the LA Hoodie with the tagline “the city that never wrinkles.” The campaign, shot at Incheon International Airport in Seoul, stars an imaginary K-pop group, reinforcing the collection’s airport-themed narrative. “FEEELS FAMOUS” aims to blend comfort with sophistication, allowing customers to embody celebrity style on the go.
The 11-piece collection, priced between $65 and $210 USD, is now available at Urban Sophistication stores and online.
