Zendaya and Roger Federer take to the tennis court in a thrilling new campaign for On. The visual kicks off with the two stars running into each other at an On store, exchanging combative looks reminiscent of Zendaya’s role as tennis star Tashi Duncan in Challengers.
The duo then hits the court for an intense match of “air tennis”—a regular game but without the ball. As they volley back and forth with the imaginary tennis ball, an adrenaline-pumping soundtrack similar to Atticus Ross and Trent Reznor’s work on Challengers heightens the excitement.
Both Zendaya and Federer have strong connections to On. Zendaya was recently named the newest brand partner, tasked with reimagining some of On’s existing apparel collections and leading its creative campaigns across lifestyle, movement, and sports. Federer, meanwhile, is an On entrepreneur with his own tennis-inspired collection for the brand.
