Jordan Brand

Jordan Brand, created and owned by the legendary basketball player Michael Jordan, is a signature shoe and athletic wear brand. Nike signed Jordan in 1984, launching his signature line when he was still an unproven rookie. Over the years, Jordan Brand has become a cultural icon in streetwear, with its annual flagship shoe releases receiving widespread acclaim from the media, industry, and public. Originally focused on basketball shoes, the brand has since expanded to include a variety of ready-to-wear and leisure attire. Michael Jordan, often hailed as the greatest basketball player of all time, wore these sneakers throughout his hall-of-fame career. Despite his retirement in 2003, Air Jordans continue to be top sellers. Michael Jordan remains actively involved in the design and production of the Jordan line.