SHARE THIS ARTICLE

Facebook
Twitter
WhatsApp
Email

Dior Beauty Faces Backlash: Features Johnny Depp for Tiktok Campaign

image

Dior recently joined TikTok with its Dior Beauty account, following the trend of brands leveraging the platform for product promotion. However, the brand faced backlash for featuring Johnny Depp in a promotional video, given his controversial past.

On May 16th, Dior posted a video on TikTok and X with a black-and-white filtered Depp saying, “this is Dior Beauty on TikTok, TikTok, TikTok, TikTok.” Fans quickly voiced their discontent on social media. One user criticized the brand for using Depp, stating, “using this hideous corpse to promote ‘beauty’ by slapping a filter on him to hide the fact his skin is melting off the bone. Oh Dior, the piece of s*** company you are.”

Another post highlighted the hypocrisy of Dior’s decision, noting that the company had allegedly terminated its contract with French actress Marion Cotillard for being “too old,” yet continued to work with Depp, referred to as a “wife-beating senior citizen.”

Depp’s controversial image stems from his highly publicized legal battles with ex-wife Amber Heard, which began in 2016. Heard accused Depp of domestic violence, supported by photos of injuries she claimed he inflicted. Videos from the legal battle showed heated confrontations, with Depp slamming cabinet doors and a wine bottle, while Heard attempted to calm him down.

This isn’t the first time Depp has stirred controversy in advertising. In September 2021, a Dior ad featuring Depp playing guitar to “Wild Thing” in a desert surrounded by wolves drew criticism for allegedly appropriating Native American iconography. Dior appeared to remove the ad following the backlash.

Despite these controversies, Dior continued its partnership with Depp. According to The Hollywood Reporter, in 2023, Depp extended his deal with Dior for the Sauvage fragrance, reportedly worth over $20 million.

Related Articles

SHARE THIS ARTICLE

Facebook
Twitter
WhatsApp
Email

What To Read Next

The creation of the "Earth Mapping Camo" Ice Jacket by Stone Island is advancing to a new level in the area of fashion technology. Always...
The great news for socks enthusiasts and the conscious consumer, William Ellery has finally released Version 15 of its Lichen Socks from the Modern Socks...
Within the realms of high-end travel accessories, there is little as iconic as the Louis Vuitton suitcase. This timeless piece represents, in itself, high-end fashion...
The world of Formula 1 fashion collaborations is about to witness something rather groundbreaking with the likes of Lewis Hamilton and Dior coming together for...
Good news for fashionistas, Telfar is opening its flagship store in New York City. It's a pretty landmark for the brand, that is known for...
The two brands Nonnative and UNDERCOVER prepare for the debut of OZISM, an unsurpassed collection of Japanese street fashion. This would be an exciting moment...
Scroll to Top
Search

TRENDING