Urban Outfitters, known for its stylish home décor alongside fashion and accessories, has kicked off a dynamic campaign to excite Gen Z consumers about back-to-college decorating. The multi-faceted campaign, titled “Shift Happens,” leverages Pinterest, influencers, and an in-person event to help Gen Z find their style and make essential back-to-college purchases.
Urban Outfitters Launches “Space Shift” Event to Inspire Gen Z
Urban Outfitters launched the campaign on July 10 with a two-day event called “Space Shift” at The Chelsea Factory in New York. The event featured 10 multifunctional spaces inspired by Pinterest trends, showcasing how Gen Z can create their personal sanctuaries. “Every year, college-bound students turn to Pinterest to find inspiration for the school year ahead,” said Sara Pollack, global head of consumer marketing at Pinterest. “This year, we’re partnering with Urban Outfitters to bring these ideas to life.”
Influencers Highlight Urban Outfitters Products at Space Shift
Urban Outfitters collaborated with Pinterest influencers to highlight their aesthetics using UO products, from furniture and rugs to bedding and lighting. Attendees of the Space Shift event could view and shop these curated spaces, with the influencer picks also featured on the UO website. Additionally, Urban Outfitters and Pinterest are offering five lucky winners $5,000 in UO products to bring their Pinterest board to life.
Urban Outfitters’ Mission: Empowering Gen Z’s Transition to Adulthood
“As we embark on the next phase of growth for Urban Outfitters, our mission to fuel the next generation of individuality burns brighter than ever,” said Shea Jensen, president of Urban Outfitters. “We aim to make the transition to adulthood an empowering and inspiring journey.”
“Shift Happens”: Urban Outfitters’ Pop-Up Shops in College Markets
Beyond the Space Shift event, Urban Outfitters will roll out 20 pop-up shops in key college markets, featuring products that complement dorm and home items, including lighting, bath accessories, drinkware, stationery, and collegiate merchandise.
Inspiring Gen Z: Urban Outfitters’ Back-to-College Campaign
This back-to-college campaign is set to inspire Gen Z to decorate their spaces with confidence and style, making the transition to college life an exciting and personalized experience.
