Domenico Formichetti’s brand PDF has made Lil Yachty central to another high-profile fashion campaign. This fall, Winter 2024 Campaign is named “The Dirt” which features the rapper and fashion influencer together with other members of Concrete Boys collective; Draft Day and Camo! In the past, this five-member ensemble has underwent some changes that were recently confirmed by Yachty who said KARRAHBOOO was no longer a member of the group. Therefore, the current core lineup consists of Yachty, Camo!, Draft Day, and Dc2trill.
Lil Yachty and Concrete Boys Star in PDF’s FW24 Campaign
This campaign initially became trending on PDF’s official Instagram account through a teaser. The teaser contained pictures of him wearing flamboyant bubblegum shaded attire which all had unorthodox designs.His outfit features mismatched, baggy denim sorts paired with a matching cardigan, perfectly complemented by PDF’s signature moon shoes, a staple of the brand. These visuals showcase the brand’s versatility while highlighting Yachty’s distinct personality.
During the campaign, PDF reveals that Camo! and Draft Day are also involved, along with Yachty. The trio is styled as though they were in a 90’s neighbourhood; this reflects on their carefree youth and urban culture. They pose in a car through a fisheye lens while wearing the latest seasonal apparel.
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