Since adidas ended its partnership with Ye (formerly Kanye West) in late 2022, the brand has been trying to offset the revenue loss from their YEEZY collaboration. Reports suggest adidas is planning a final YEEZY Day sale next month, featuring about 60 SKUs
Following their previous collaboration on the “Patchwork” Gazelle 85, atmos and adidas are teaming up once again. This time, they’re bringing a fresh update to the adiStar Cushion 3 with the eye-catching “TWILIGHT” colorway.
Grace Wales Bonner and adidas have been steadily building their partnership. In January, they unveiled their first collaboration during her Fall/Winter 2024 runway show, showcasing a crocodile-embossed Superstar shoe and nylon jerseys featuring the iconic adidas trefoil.
London-based designer Helen Kirkum joins forces with adidas to reimagine the AVRYN and X_PLRBOOST sneakers, injecting her signature deconstructed style into these iconic models. With a focus on sustainability, Kirkum breathes new life into each pair, incorporating raw edges
In its Q1 2024 financial report released on Tuesday, adidas exceeded expectations by achieving an 8% surge in sales, totaling €5.46 billion by March 31. Adidas, after the loss of the YEEZY line and cutting ties with Ye in late 2022, demonstrated resilience and adaptability, driving growth through increased demand for its Samba, Gazelle, Spezial, and Campus franchises.
