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Charli XCX Stars in SKIMS’ Latest Campaign

SKIMS has announced Charli XCX as the face of its latest campaign, showcasing the brand’s new Cotton Rib and Cotton Fleece collections. The British pop star, known for her recent album Brat, embodies the essence of SKIMS’ commitment to combining comfort with style. Celebrity Endorsement:

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Are Fashion Brands Exploiting Your Obsession?

In today’s fast-paced digital world, fashion brands are constantly seeking new ways to capture consumer attention and drive sales. A growing trend is the exploitation of consumer obsessions, often referred to as “brainrot,” to fuel the demand for new products.

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